So what happens when things change when you least expect it?
The last 4 months have been a little tricky as I have found myself unexpectedly working on a new formulation for your favourite Radiance Cream. I know this is your most loved 5 star favourite, so no pressure!
And I say unexpected because one of my key suppliers went out of business meaning I can no longer source the exact ingredients hence the need to change the formulation.
This has meant a lot of re-work. 34 different iterations to be precise, which is a lot of face cream !😳 Not to mention sign off by my chemist, (twice) and challenge testing (also twice).
I've been dreading telling you as any business owner will tell you, if it ain't broken don't fix it. And definitely don't change it. But unfortunately that was not an option.
So, there is a brand new shiny formula which will be available next week.
1 - What's the same?
I looked at all your favourite things - the ingredients, texture, scent and have kept this as close as possible to the original.
The cream is still packed with my favourite plant oils to build hydration, softness and long lasting moisturised comfortable skin.
The scent is still made from pure essential oils including rose oil and organic frankincense essential oils. I have also added a couple of extra essential oils into the mix.
The Radiance Cream is still rich in natural butters, including organic shea and cocoa butters.
And the good news is that I have included some additional ingredients which are amazing for older skins to give you more of the results you love.
2 - What's Different
These are some of the new ingredients I have added.
Camellia oil for its rich hydrating properties but with a lighter skin feel.
Apricot oil for its sensitive skin loving properties, softening, anti-inflammatory, and its ability so soothe skin that is feeling irritated or itchy.
Olive squalane for its ability to improve skin suppleness, its benefits as an antioxidant and its ability to improve skin barrier function.
Niacinamide - you might have heard of this, it's getting a lot of PR at the moment, but it's not a new ingredient. Sometimes known as vitamin B3, it's one of the few ingredients able to make a tangible positive difference to over 40 skin with scientific evidence to back it up. It 's a great skin improving ingredient.
3 - What Happened Behind the Scenes?
Honestly it was a little stressful. 🤯 It's one thing to make changes in a planned way (which appeals to my inner control freak) and quite another to have change enforced on you.
Besides the obvious work on a coming up with a better version of the Radiance Cream, there's a whole lot of stuff needed to happen in addition to this.
This includes a lot of formulation testing, challenge testing done by a lab to check the preservative system is effective, stability testing, and each round of testing can take almost 2 months. And I did this twice - my perfectionist tendencies kicked in, and I decided I was not happy with the first iteration!
All of the labels needed reprinting, and finally all products for sale in the UK legally need to be registered on a government register with all of the updated ingredients and labels.
Jane
"It made my face feel fresh ( that’s probably the only way I can describe it) and that felt good."
Sam
🌿 Superbly Hydrated Comfortable Skin - with organic Camellia & Apricot plant oils.
🌿 Fast Absorbing - rich, skin loving ingredients, but with a lighter texture.
🌿 Makes a good base for make up - hydrates all day, but won't cause make up to slip off your face.
🌿 Smoother, more even looking skin thanks to antioxidant and humectant Niacinamide.
🌿 Improved skin barrier function also thanks to Niacinamide.
🌿 Improved suppleness, reduced loss of moisture with olive derived Squalane.
🌿 A gentle floral scent from pure Rose & Frankincense essential oils
Olga is founder of The Rose Tree, a beauty brand for women over 40, craving a more honest, simple beauty experience.
The idea behind The Rose Tree is grown up beauty. Less about looking 10 years younger and more about feeling amazing. The best ingredients for the job, not the cheapest. The finest natural and organic plant oils and butters, selected for their effectiveness.
I am all about being small, because small means personal, and comes with great service. I want finding beauty that works to be easy. I am passionate about manufacturing in Britain, sourcing ingredients ethically and being able to give a little back to the world.
My customers tend to be in the 40s, 50s, and upwards - and are juggling busy lives with and adapting to their skin's changing needs, perimenopause, menopause and beyond.
I'm all about ignoring the rules, must have products, must have ingredients, it's exhausting. Let's ditch this idea that you need tens of products and a 10 step skincare routine.
Simplicity is good.
The Independent
"As if it wasn't bad enough that the menopause and lack of oestrogen has dried my skin to the point of reptilian , I was horrified to keep having outbreaks of spots too - talk about insult to injury . Was sceptical that an oil would help - but on a friend's recommendation tried this oil and it clears any outbreaks overnight! Amazing!" Justine
"I have tried many other products - top of the line products - none of which accommodated the change to my maturing skin. How I wish I'd found The Rose Tree products years ago. My skin looks and feels wonderfully nourished." - Kara Joy
"I I love using the Radiance Facial Essence, it makes my skin feel fabulous. I have been using this for a number of years now and would definitely recommend it." Laura
I care about making my products safe and healthy for you—and our planet. I package the majority of products in glass. I am extremely picky about my ingredients. We never test our products on animals.
I also partner up with Buy1Give1 (B1G1), a social enterprise and non-profit organisation with a mission to create a world full of giving. Unlike conventional giving models, B1G1 helps small and medium-sized businesses achieve more social impact by embedding giving activities into everyday business operations and creating unique giving stories.
That means, with your help, we can make a small but positive difference.