WHAT IS IT?
Jojoba (oddly enough pronounced "ho-ho-ba") is a favourite ingredient, a true multi-tasker in the world of skincare (think work hard and play hard). But it's not your usual crowd, it looks and feels like an oil, but it's not; it is actually a wax; a liquid wax. So it's special.
It's absorbed extremely easily by the skin and because it is a wax and not an oil, it is non greasy and great for hydration but without giving that too -rich feel. It's also super-stable; some of the botanicals we use are potent but fragile, and it's always a balancing act between fabulous benefits of an ingredient versus its' stability. (You see how hard we work for you!) Nobody wants anything green and furry on the top of their cream, or a shelf life of days rather than months.
And obviously we use the best quality, organic jojoba that we can get our hands on - because that's the way we are.
WHAT DOES IT DO?
It's good, there isn't much this one doesn't do! This liquid wax is almost identical to the sebum found in our own skin which makes it versatile enough to be used with all skin types, including problem skin, oily and combination skins.
Jojoba reduces wrinkles, treats psoriasis, acne, and dermatitis, and brings the skin back to its normal vitality and gives it a healthy glow (see I told you am - a - zing). We use it in our Carrot & Mango Cleansing Butter 'cause it is great for problems skins, and healthy skin alike and for restoring your glow. We use it in our organic Body Oils for a quick hydration boost, while avoiding that oil slick feeling.
THE SCIENCE-EY BIT
Jojoba is a mixture of long chain, liquid wax esters extracted from the seeds of the desert shrub Simmondsia chinensis. Jojoba's liquid esters provide superior oxidative stability, excellent emolliency and effective moisturisation to the skin and hair.
Our skin produces its own oil known as sebum, which keeps the skin supple and moist. When you apply an oil, or in this case liquid wax to the skin, it penetrates the outermost layers of the stratum corneum. The oil creates an occlusive layer on the outside of the skin and traps water beneath it. Because plant-derived oils are similar in make-up to the natural oils on the skin, they are metabolised by the skin. This equals very happy skin!
Oils have been used in skincare for millennia because they are powerful moisturisers, and they work. If your skin needs a bit if a pick me up or a boost before, jojoba is one to look out for!
As a starting point for tricky skin, we suggest you try our award winning Radiance Essence with Rose & Marula. For an all round luxury oil for your body, that hydrates without blocking pores, try one of our organic Body Oils.
Here's to your happy skin..