Small Businesses, Indie Beauty Brands, Independent British Businesses.
Let's talk about small businesses, whatever name you give them.
It's something I have had lots of time to think about.
To some people, small is a bit of an unknown.
You don't quite know what you are going to get.
Are they any good?
Am I going to get what I paid for?
I've never heard of these people - can I trust them?
These are all valid concerns which I completely get.
I spend my time espousing a different view.
Or course I am biased - but hear me out - I think with good reasons.
For most of us that run small businesses something a little different is going on behind the scenes.
There's usually a crazy busy stressed person on a roller coaster ride of great highs (when a customer writes a testimonial thanking you for helping them feel good about themselves) and great lows - am I going to be able to pay the bills this month and shall I make more face cream or should I stop for dinner, (usually the face cream wins).
I passionately think that small businesses make a positive difference.
Especially in the world of beauty where the industry is dominated by big players, whose businesses are built around scale and profit.
I don't necessarily believe this is wrong.
It just depends on whether answering to shareholders and delivering a profit is at the expense (no pun intended) of looking after your customers.
Based on what I see, sometimes the answer is yes.
This is at odds with how I run my small business - and most others I think.
Here are some alternative words that resonate with me when I think about small businesses.
Independent. Community. Entrepreneurial. Innovative. Tailored Experience. Flexible. Creative. Adaptable.
And 3 reasons why I believe small businesses are worth your time.